The Billion Dollar Mind Trick

Yin asked not to be identified by her real name. A young addict in her mid-twenties, she lives in Palo Alto and, despite her addiction, attends Stanford University. She has all the composure and polish you?d expect of a student at a prestigious school, yet she succombs to her habit throughout the day. She can?t help it; she?s compulsively hooked. Yin is an Instagram addict. The photo sharing social network, recently purchased by Facebook for $1 billion, captured the minds of Yin and 40 million others like her. The acquisition demonstrates the increasing importance -- and immense value created by -- habit-forming technologies

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